Amanya

Intellectual property is an abstract concept by definition and despite being coined by Mark Getty as being the oil of the 21st century, in practice many people remain in the dark regarding the nature of the core intellectual property rights and how best to protect and ultimately benefit from them. Don’t Steal My Stuff provides an illustrative and engaging introduction to intellectual property, the value of brand strength, and the importance of being proactive in the registration and protection of your rights. Having completed this introduction to the core IP rights, the creators of tomorrow will undoubtedly be better placed to protect and exploit their talents in future with a foundational awareness of the value of their own rights and those of others.