Intellectual Property isn't relevant to me!

Although a lot of business people have heard of IP, it is very common for them to misunderstand which type of IP is needed for different things, and to not realise how IP works in everyday business and creativity - let alone how much it already impacts them or their business ventures.

IP is instrumental in protecting what you do, and you will understand just how easy it is for your work to be copied, stolen or mistreated. Your knowledge of IP will help you be prepared to see potential issues in advance and know what to do to deal with them. Like insurance, your knowledge of IP is only really seen as vital if things go wrong. Get smart in advance and maximise your entrepreneurial and business potential. 

Course Preview

In 4 hours, learn how to protect your dreams

Course curriculum

    1. Before you start

    2. Disclaimer

    3. Course content

    4. Course use

    5. Before we begin...

    1. Understanding IP

    2. Different types of IP

    3. The heavy stuff

    4. Copyright

    5. Quiz about Copyright

    6. Pause... Don't just assume - ask!

    7. Course review Part 1 and calls to action

    1. UK Design Rights

    2. Unregistered Design Rights

    3. Others wanting to use your design

    4. Registered Design Rights

    5. Quiz about Unregistered and Registered Designs

    6. Community Design

    7. Unregistered Community Design

    8. Pause - I had no idea!

    9. Registered Community Design

    10. Quiz about Community Designs

    11. Changes to the law and SUD

    12. Quiz about Supplementary Unregistered Design

    13. Course review Part 2 and calls to action

    1. What is a trademark?

    2. Different types of trademarks

    3. Trademarks used for different purposes

    4. GI Marks

    5. Trademarks with the same name

    6. What makes a trademark?

    7. The benefits of having a trademark

    8. TM and R - which one to I need?

    9. How long do trademarks last?

    10. Unregistered trademarks

    11. Passing off

    12. Business registration, IP addresses and trademarks

    13. Is a trademark right for me?

    14. Pause... Favourite trademarks

    15. Quiz about trademarks

    16. Course review Part 3 and calls to action

    1. Patents

    2. Pause... Distinct brief

    3. Inventions in real life

    4. Do you need a patent?

    5. Product validation Part 1

    6. How To Validate Your Product | Step-by-Step Product Validation Formula by Marcy McKenna

    7. 5 Step Product Validation Formula + ToolKit by Marcy McKenna

    8. Product validation Part 2

    9. Pause... thinking of an example of a Patent

    10. The Powdrex Story

    11. Quiz about Patents

    12. Course review Part 4 and calls to action

About this course

  • £499.00
  • 186 lessons
  • 4 hours of video content

Meet your Instructor

IP Trainer and Designer Anna Brewin

Anna trained as a designer and learnt about IP along her journey in protecting her own designs. Anna has several trademarks she has registered: 2 in the UK and 1 in the USA as well as her designs being protected in other ways. She is helping people from all walks of life learn how to be IP smart and the courses condense her 1000s of hours of drama, experience and learning as well as £1000's of her money so she can now help others learn from her mistakes. The courses are written in everyday language with real life examples. All the course content is checked and approved by SRA Regulated Legal Firms.

Marcy McKenna shares her expertise

Award winning Inventor, Entrepreneur, Consultant, Coach and Keynote Speaker

Marcy shares from her hands-on experience with inventions and award-winning products. She has successfully commercalised many of her own products in home shopping, retail chains and ecommerce and shares from her experiences about how to utilise IP in your business success. Marcy is passionate about helping others succeed with their products or businesses.

Peter tells his story

From idea to licensing deals with Ford and Mitsubishi

Anna's Dad shares his remarkable story as an engineer and entrepreneur, how their engineering developments led them to patent their inventions and then be asked to license their products to Ford and Mitsubishi. 50+ years on, the company is still trading today.

For a limited time grab the £100 off offer!

Jiri Svorc's Legal Review

Qualified Solicitor SRA Regulated

The “Beginner’s Guide to Intellectual Property for Entrepreneurs and Business Owners” is an extensive course covering the basics of various types of intellectual property rights and demonstrating the significance of effective protection and enforcement of IP of any business. It does so by reference to a number of use cases and practical examples. Entrepreneurs and business owners will benefit from efficient key take-aways summaries at the end of each section. In addition, the course walks the audience through the various IPO registration processes and offers valuable tips and practical commentary. The course is simply much more than a “beginner’s guide”, if you are an entrepreneur or a business owner, the course will show you why the protection of your IP should absolutely be “your business”.

What is covered in the course

Take a look at the range of topics that are covered in the course, as well as a whole lot more. 

  • Inspiration v. Copying

    What you need to know about this and why.

  • Types of Intellectual Property

    Find out what the different types are and what is most suitable for you.

  • Timing is everything

    Knowing what you need to do when is vital.

  • Ownership

    Knowing who owns it when.

  • Examples of IP Infringement

    Find out how copying has taken place in real life.

  • Learn

    Real life examples that can help you.

  • Is it confidential?

    What sorts of things need to be kept in confidence.

  • Changes with Brexit

    How the laws have been affected by Brexit.

  • Sharing your work

    Things to be aware of when sharing your work.

  • Business Types and IP

    Understanding how this affects your business & ownership.

  • Using your IP to make money

    Different ways your IP can be lucrative.

  • Going to the right places

    Knowing who to go to and where, for different types of IP.

  • Get IP Smart

    So you don't get taken for a ride.

  • How to take proactive action

    Different things you can do to protect your work.

  • Is that a copy?

    What action you can take and what to avoid.

Written in everyday language you can understand

Legally Approved Course

The content of this course has been checked by qualified and authorised legal professionals to check the content is all correct. But it is written in language you and I can understand, with real life examples that affect our everyday. Learn about this crucial subject to find out just how much it affects you now and get IP smart so you can avoid getting taken for a ride in your entrepreneurial and business journey. You will be provided with a certificate upon completion of the course as part of your continuing personal development.

For a limited time grab the £100 off offer!

Hear from the Students

Full length interviews are available on the testimonies page.

Emily shares about Anna's IP Journey

Emily, an Award Winning Business Adviser talks about Anna's IP journey in protecting her own work.

Lindsay's Testimonial

Working in a family business

I have recently undertaken the Beginners Guide to Intellectual Property for Entrepreneurs and Business Owners course and Anna’s personality of integrity and honesty is very apparent. The course is very well presented and thoughtfully put together. It is easy to watch, pause and continue. I didn’t know what to expect but found it easy to follow and understand and dare I say relaxing to watch, with short, bite sized videos. The course is a great introduction to prepare you to talk to a solicitor or go the D-I-Y route.