Trademarking in the USA

Want to register a USA trademark that doesn't fail?* Here's how

Legally approved service

Helping you protect your dreams

Embarking on the journey of business in the USA and aiming to secure your brand through US trademark registration? Whether you're an emerging entity or an established business poised to enter the US market, it is imperative to arm yourself with comprehensive legal knowledge in brand protection. This in-depth course offers critical insights, and we strongly recommend you use this course alongside qualified legal professionals to safeguard your trademarking journey with diligence and expert help. An experienced TM attorney can provide tailored advice and robust representation for you. Use this course to prepare you for the trademark journey as a step by step guide so you can go into the process with your eyes open and you can be aware of the pitfalls and dangers that could arise, alongside engaging the services of a qualified legal professional to navigate the complexities of trademark law and ensure the robust defence of your brand.

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Trademarking in the USA

How much will it cost?

Find out what the costs could be before, during and after registration.
Do I need legal assistance?

Identify when you need to bring in the experts.
Don't forget to search!

Searching to find existing and potential competition.

3 or 4 hours investment in this course will buy you 50 hours of time

Enroll today

Getting prepared

Having a well thought out game plan to build a strong mark and brand.
How do I file my mark?

The different ways of filing and the stages that are part of the application.
Protecting your brand

What you can do to protect and build your brand and help others build theirs too.

Fast track your process in 30 steps

Enroll today

Firecastle Zone Legal Review

Ross Brandborg, Patent & Trademark Attorney

I recently reviewed Trademarking USA and found it to be the right combination of depth and speed, presenting a succinct and rapid walkthrough of the trademark landscape. The course provided a comprehensive overview of U.S. trademark law, highlighting what constitutes a trademark; covering topics such as what qualifies as a trademark, and the procedure to register your trademark. Without needless minutia, the course stays true with the target always being the registration of your trademark. I appreciated the straightforward, down-to-earth advice the course offered, I highly recommend this course as a resource I’d readily suggest to anyone who wants to wants a quick yet informative introduction to the world of trademarks and the essentials of the registration journey.

Alprin Law Legal Endorsement

Scott Alprin, Trademark Attorney

Anna is a stellar client of Alprin Law, always prompt, professional, and creative. I was thrilled to hear that she was designing a course to introduce the U.S. trademark system to the business world. Her drive to learn and to teach is unparalleled. I wish her all the best as she brings an important aspect of business to people who need to know.

Trademarking USA

Get ready to file your USA trademark

£244.00

Regular price

Enroll today

Legally Approved Course

The content of this course has been checked by qualified and authorised legal professionals, but is written in everyday language with real life examples that affect our everyday. You will be provided a certificate after completion of the course as proof of your learning.

Course curriculum

1. Before you start
2. Disclaimer
3. Course content
4. Course Use
5. Understanding IP
6. What is a Trademark?
7. What can be trademarked?
8. What are the different types of trademarks?
9. Word marks
10. Figurative marks
11. Service marks
12. Collective marks
13. Certification marks
14. GI marks
15. Unusual marks
16. What are the benefits of having a trademark?
17. TM, SM & R - which one do I need?
18. How long do trademarks last?
19. Business registrations, IP addresses and trademarks
20. My favourite trademarks
21. Quiz about Trademarks
1. What's right for you?
2. Individual or Sole Proprietor
3. Corporations
4. Limited Liability Companies
5. Partnerships
6. Limited Partnerships
7. Joint Ventures
8. Trusts
9. Estates
10. Other types of businesses
11. Business value
1. 5 options
2. Common law trademarks
3. Unregistered trademark implications
4. Using the trademark symbols legally
5. The benefits of a registered trademark
6. Trading outside the USA
1. Learning about IP
2. UK Trademarks
3. Challenged to go international
4. Plans for China and the USA
5. Chinese dramas
6. USA Provisional full refusal
7. Decision time
8. Amanya as a registered US trademark!
1. Going in with your eyes wide open
2. What are you wanting to register?
3. Which classes will you need?
4. Which way will you choose to register?
5. Which way will you file?
6. What sort of help do you need?
7. Places you can go for help
8. The fees after registration
1. Legal proceedings
2. Searching
3. Strong marks
4. The goods and services
5. Navigating what can go wrong
6. 'The Board'
7. Publication
8. Reasons your mark could be challenged
9. Going it alone
10. What the USPTO won't help with
11. Before, during and after the process
12. Are they qualified to help?
1. Class costs
2. Which way you file
3. What you can register per application
4. Places that can help
5. Nice!
6. The importance of dates
7. Ways to pay
1. International applications
2. US applications
3. Filing comparisons
1. Maintanence documents
2. Check the dates
3. Early bird and the Grace Period
4. Declarations
5. Being incontestable
6. Principal and Supplementary Registers and Amazon Brand Registry
7. Filing for incontestability
8. Future dates to log
9. Grace period expiry
10. Resuscitation
11. Setting reminders
1. Setting up your account
2. Consider what you want to trademark
3. Guidelines on getting a strong trademark
4. Potential refusals
5. Corporate entities
6. Your competition
7. Domain names
8. Have a game plan
9. What type of trademark?
1. Do due diligence
2. Databases search and TESS
1. Not getting overwhelmed
2. Confusion
1. No guarantees
2. Refused!
3. The searching system and tools they will use
4. Boolean terms and other matches
5. Field codes
6. Pending, live or dead
7. Lost in translation
1. Navigating the design searches
2. Words and images
3. Using the manual
4. Search results
5. Owners
6. Live, dead and other searches
7. Non traditional trademarks
8. Visual lists
9. Federal & Common law TM and state databases
1. The importance of getting this right
2. Goods and Services reminder
3. Classes reminder
4. Don't make do!
5. No amendments allowed
6. T-shirts and sweatshirts example
1. What the examiner is looking for
2. What could be refused
3. What could be accepted
4. The issue of confusion
1. Getting things filled out right
2. Checking the owner
3. Checking the drawing
4. Checking the specimen
5. Checking the goods and services
6. Real intent
7. Now or not yet?
8. There are no guarantees
1. Verification and accessing TEAS and TEASi
2. Who owns the mark?
1. When there is a group of people
2. Getting the accurate owners
3. Which goods and services?
4. Showing evidence
1. The type of mark
2. Black and white or colour
3. The mark description
1. Getting the filing way done right
2. Now or later?
3. Home or abroad?
4. Do you want to have priority?
5. Be truthful
6. More than 1 basis?
1. Providing specimens
2. Providing in the right way
3. Ornamental refusals
4. Who's the source?
5. Allowable methods of proof of services
1. Notices and deadlines
2. Does it qualify?
3. Using your mark
4. SOA and NOA
5. Abandoned? Help!
1. Understanding the timeline
2. Checking the system
3. Responding
4. The examining attorney
5. Publishing for opposition
6. The Board gets involved
7. Office action
8. Approved
1. Public information
2. Scams & the USPTO
3. Genuine help
4. Properly trained?
5. Sharing about scams
1. Is it dead?
2. Why was it abandoned?
3. Responding to office action
4. Missing deadlines
1. Updating your records
2. Change of ownership?
3. Check updates
4. Ensuring you can be contacted
1. What is your responsibility
2. Tools to help you
3. Being alerted
4. The power of your brand
5. Customs and border protection
6. Look out for fakes & unsafe products
1. Booklet
2. Getting smart about IP
3. Nearly done!
4. Quiz
5. Want to learn more?
6. Reviewing and referrals
7. Before you go...

About this course

£244.00
213 lessons
3 hours of video content

Meet your Instructor

IP Trainer and Designer Anna Brewin

Anna trained as a designer and learnt about IP along her journey in protecting her own designs. Anna has several trademarks she has registered: 2 in the UK and 1 in the USA as well as her designs being protected in other ways. She is helping people from all walks of life learn how to be IP smart and the courses condense her 1000s of hours of drama, experience and learning to help others learn from her mistakes: written in everyday language with real life examples. All the content in the USA courses are checked and approved by a USPTO approved USA Trademark Attorney.

Intellectual Property Courses

View more products

How much will it cost?

Do I need legal assistance?

Don't forget to search!

Getting prepared

How do I file my mark?

Protecting your brand

£244.00

Did you know... about Trademarking?

Part 1: Introduction

Part 2: Understanding IP & Trademarks

Part 3: IP and Business

Part 4: Do I need a registered Trademark?

Part 5. My journey in getting a USA Trademark

Part 6: How much will it cost me?

Part 7: What do I need legal assistance for?

Part 8: Filing options

Part 9: Costing Examples

Part 10: Costs after registration

Part 11: Getting prepared

Part 12: On the search

Part 13: Searching is not simple

Part 14: The USPTO Examiners will be thorough

Part 15: Understanding design and system codes

Part 16: Understanding goods and services

Part 17: Possible grounds for refusal of a trademark

Part 18: Detail is important

Part 19: Who owns it?

Part 20: Group work

Part 21: Your mark

Part 22: Looking at filing

Part 23: Providing evidence

Part 24: In use!

Part 25: Responding to the USPTO

Part 26: Look out for the cowboys

Part 27: Reviving

Part 28: All change!

Part 29: Protecting your brand and those of others

Part 30: Further help and resources

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