Introduction to Trademarking in the USA

Unlock the essentials of the importance of a USA trademark

Legally approved service

Helping you protect your dreams

Starting a business in the USA and looking to protect your brand with a US trademark? Whether you’re just getting started or ready to expand into the US market, it’s important to understand the basics of trademark protection. This concise course is a shortened version of the Trademarking USA course. It distills the core information you need to begin your trademark journey. We recommend using this introduction as a practical foundation to see if a trademark is right for you. This course will give you the essential steps and key points to consider, helping you approach the process with greater confidence and awareness of common pitfalls. If you decide to go onto the longer Trademarking USA course, you will be given a refund for this course price. Begin your trademarking journey with clear guidance, practical tips, and the right expectations—so you can take your first steps toward protecting your brand in the USA.

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Trademarking in the USA

In 1 hour find out if a trademark is right for you

Enroll today

1 hour video content

Fast learning, focused only on essential introductory topics
Direct, practical guidance

No technical or advanced legal details, just what you need to start
Real world examples

Engaging insights into trademarks of famous brands and business success.

Firecastle Zone Legal Review

Ross Brandborg, Patent & Trademark Attorney

"I completed Introduction to Trademarking USA and was impressed by its perfect blend of clarity and efficiency. It delivers a quick, focused walkthrough of the core trademark concepts you need to know—explaining what a trademark is, what’s eligible for protection, and how to get started with registration in the US. By leaving out unnecessary details, the course helps you zero in on exactly what matters for your trademark journey. If you’re looking for a fast, practical foundation before exploring the complete trademarking process, this introduction is the ideal first step. And when you’re ready for more comprehensive guidance, I highly recommend progressing to the full Trademarking USA course for deeper insight and expert advice."

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Alprin Law Legal Endorsement

Scott Alprin, Trademark Attorney

Anna is a stellar client of Alprin Law, always prompt, professional, and creative. I was thrilled to hear that she was designing a course to introduce the U.S. trademark system to the business world. Her drive to learn and to teach is unparalleled. I wish her all the best as she brings an important aspect of business to people who need to know.

Rebecca's Recommendation

Running a Non-Profit in Texas, USA

Anna was so knowledgeable and helpful. With her guidance I was able to save money long-term and understand the direction I needed to go in building my business and obtaining a Trademark. I highly recommend Amanya IP for your personal business or nonprofit needs.

Legally Approved Course

The content of this course has been checked by qualified and authorised legal professionals, but is written in everyday language with real life examples that affect our everyday. You will be provided a certificate after completion of the course as proof of your learning.

Course curriculum

1. Before you start
2. Disclaimer
3. Course content
4. Course Use
5. Understanding IP
6. What is a Trademark?
7. What can be trademarked?
8. What are the different types of trademarks?
9. Word marks
10. Figurative marks
11. Service marks
12. Collective marks
13. Certification marks
14. GI marks
15. Unusual marks
16. What are the benefits of having a trademark?
17. TM, SM & R - which one do I need?
18. How long do trademarks last?
19. Business registrations, IP addresses and trademarks
20. My favourite trademarks
21. Quiz about Trademarks
1. 5 options
2. Common law trademarks
3. Unregistered trademark implications
4. Using the trademark symbols legally
5. The benefits of a registered trademark
6. Trading outside the USA
1. Learning about IP
2. UK Trademarks
3. Challenged to go international
4. Plans for China and the USA
5. Chinese dramas
6. USA Provisional full refusal
7. Decision time
8. Amanya as a registered US trademark!
1. Going in with your eyes wide open
2. What are you wanting to register?
3. Which classes will you need?
4. Which way will you choose to register?
5. Which way will you file?
6. What sort of help do you need?
7. Places you can go for help
8. The fees after registration
1. Legal proceedings
2. Searching
3. Strong marks
4. The goods and services
5. Navigating what can go wrong
6. 'The Board'
7. Publication
8. Reasons your mark could be challenged
9. Going it alone
10. What the USPTO won't help with
11. Before, during and after the process
12. Are they qualified to help?
1. Booklet
2. Getting smart about IP
3. Nearly done!
4. Want to learn more?
5. Reviewing and referrals
6. Before you go...

About this course

£74.00
79 lessons
1 hour of video content

Meet your Instructor

IP Trainer and Designer Anna Brewin

Anna trained as a designer and learnt about IP along her journey in protecting her own designs. Anna has several trademarks she has registered: 2 in the UK and 1 in the USA as well as her designs being protected in other ways. She is helping people from all walks of life learn how to be IP smart and the courses condense her 1000s of hours of drama, experience and learning to help others learn from her mistakes: written in everyday language with real life examples. All the content in the USA courses are checked and approved by a USPTO approved USA Trademark Attorney.

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